Bryan Vogt: Hey, welcome back to Ready Set Sold with Bryan Vogt, and I wanted to show you to tip of the week. That tip of the week is geared for a $5,000 benefit to your savings, or possible in making more money, so it can work either way. This week is kind of a piggyback on a couple weeks ago. We talked about keeping it mum, making sure that you don’t tell as many people. Your agent shouldn’t be talking about why you’re moving.
Again, a very simple thing is that your housing needs have changed, and you’re moving on, and it’s as simple as that. It doesn’t have to be very elaborate. I understand friends and family. I get that, you know, talking with people, but you want to make sure that they keep it quiet, too, because again, information is negotiations, and information … If a buyer perceives that you have to move, just perceives there’s a timeline, many times, not always, but many times that will have a direct effect on what they offer.
What I want to talk about this time is Facebook, and Facebook is something that, what two billion people are on. Seems like everyone and their brother is, and many times sellers, when they have their house on the market, they want to talk about the sale of their home, and there’s nothing wrong with that.
However, I’ll give you a quick example of how you maybe don’t want to be talking about it, and why it is best to keep things mum as much as possible. Had a situation where a seller was talking about, and was posting back and forth with friends, having kind of a chat on their timeline, and it was talking about timing. The seller happened to mention that they really wanted to get into a new school district, and they want to get their house sold before their kids have to move into that new school district, so that they won’t have to change them out.
What happened, well, it just so happened a friend of a friend, and I don’t know, I think everybody’s related on Facebook, kind of put the pieces together. They kind of knew the people that were selling the house. They’d also known that a friend of theirs that was hoping to buy a house had interest in that area, and they related the story of that they really needed to move, and they needed to kind of have a timeline of getting in that school.
Well, the buyers took that information. They did like the house. That was fantastic, but they also knew, and they was willing to take the chance that there was a deal to be had here, and they reduced the price. They kind of went in a little bit lower than they would have normally, without that information. Guess what? They got the deal, and it was well under five, and I think it was closer to $10,000 savings that the buyer got for having that information and deciding to run with it.
It doesn’t happen every time, but it does happen, so again, keeping that mum. What can you say, though? What’s the positive thing on Facebook? Again, we like to brag about our houses. Well, in another situation, there’s a seller talking about their house. Here’s the thing that was so fantastic about it: they talked about how things were going great, and they expected something to happen very, very soon. Whether that was 100% true, or not 100% true, that’s what they believed.
Guess what? Agents look at these things, too, and the agent knew the people. They knew that, what the house was. They told a buyer “Hey, this house that you’ve looked at, not gone into, but looked at, is a hot house. You might want to take a look at it.” They did, and they got a fantastic offer.
Again, Facebook can be used both in the concern, but also in the good, in the aspect of promote that house. Talk about the positives of your house, or why it’s such a great house if you’re going to be on Facebook. Stay away from concerns that you may have, that this house isn’t selling. It’ll never sell. Those things can be used, on occasion, and maybe more than a few occasions, to use to get a better deal for the buyer.
Again, Facebook, keep it positive when you’re selling. Try to keep the negatives away as much as possible. Hey, thanks so much for being with us today. Next week we’re going to be talking about … We’re going to move a step up to step two, talking about how to choose a realtor. You don’t want to miss it. Hey, thanks for being with us again. We will see you next Saturday between 11:00 am and 12:00 pm. Make it a great week.
You’ve gotta lose your mind in Detroit Rock City. Get up. Everybody’s gonna move their feet. Get down. Everybody’s gonna leave their seat.