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Ready Set Sold with Bryan Vogt #05-01: Mark Dill of US Bank: Understanding the three elements of pricing

June 24, 2017

Speaker 1: Welcome to Ready, Set, Sold with your host, Bryan Vogt. Are you wanting or even thinking about selling your house, but don’t know where to start? Good thing you’ve found Ready, Set, Sold. And now real estate Bryan Vogt.
Bryan Vogt: Good morning everyone, welcome to the show, Ready Set Sold. Thank you so much for joining us this Saturday. Hope you’re having a fantastic weekend.
One of the things I wanted to talk about right away, give a little bio about me. I have been in real estate for now 16 plus years. I have a team of agents that work for me that have 30 years plus experience. And so what I did this year, I published a book that became a number one bestseller called Ready, Set, Sold. Ready, Set Sold is also the name of the radio program. And to finish that whole title is 12 proven steps, not theory, not conjecture, but proven steps to sell your house fast and for top dollar in the St. Louis metro east area.
So, with that, I wrote the book. I got contacted by 1260Answers saying hey, why not do a weekly program and talking about each step as you go? And that’s what we’re doing. We’re having step by step process of how you too as a seller can get top dollar and a fast sale.
With that, I’m always asked the same question, and that is why did I write the book? And I always give the same three reasons. Number one, there is so much misinformation out there. There’s the TV shows, the home shows, the home selling shows, that they’re on the east coast and the west coast and they give a lot of confusing advice. Even in my opinion, if you live on the east coast or the west coast, but that’s not where we’re at, we’re in the heartland, we’re in the Midwest, and more specifically, we’re in the metro east. So that’s the first thing.
The second thing is, is that sellers really do want to do the right things but too often they get misinformation. That can be on the internet, even. And they’re making adjustments or they’re making improvements that are costing 10, 20 thousand dollars. And they’re not going to get that return on investment. It’s the wrong thing to do. And so, they have to turn around and put more money into to do the things that is going to get their house sold for top dollar and a fast sale.
And third, and maybe most important, this is the biggest and best thing that sellers have. And I wanted a tool that they could have, whether they use me or not, I don’t really care. But I wanted something that was proven. It wasn’t a theory. It wasn’t, you know, I sure hope this works. But proven steps to get your house sold for top dollar and a fast sale. And that’s important, for most people. That’s what most people, sellers, hope for. Sometimes they dream about.
It doesn’t have to be that way. You can read the book. It will tell you the 12 proven steps. We’ve used it for years. It’s easy to get. I’m giving it away free. There’s no strings attached. You don’t have to use me. I don’t care. Go to, not .com. Not .com. And get the book today.
Again, maybe you have some friends that are thinking about selling. Maybe you’re thinking about selling down the road. Maybe it’s a situation where you’re getting, thinking about selling in the next two weeks. Maybe you’re even on the market now. Read the book. Give it to your realtor. If you’re not getting results you want, let them help you get your house sold for top dollar.
With that said, let’s recap what we talked about last week. And what we talked about last week is some things not to do. And the rule of thumb, the big takeaway was, don’t create new living space. Worry about getting your current living space in the best condition you can and the updating. Don’t have that basement redone. Don’t add that bathroom or bedroom. Don’t put in granite countertops. Don’t be putting in wood flooring. Those things are not going to come back to you, and it’s very important to understand. We’ve seen that too many times.
What are we going to talk about this time? Right now, I’m going to introduce a special guest I have here, he’s Mark Dill. He’s from US Bank. Mark, welcome to the show.
Mark Rill: thank you very much. Happy to be here.
Bryan Vogt: Hey. Just briefly, Mark. How long have you been in lending?
Mark Rill: I have been in the mortgage business since March of 1995, so a little over 22 years.
Bryan Vogt: 22 years. My goodness. Good for you.
Mark Rill: Straight out of college, pretty much.
Bryan Vogt: Wow, that’s great to hear. We’ll be talking more to Mark about not only pre-approvals but also the appraisal process and things to be more aware of at, later on in the show.
But today I want to talk about, and just so you know, if you’re following us, we’re jumping up, we’re moving up from step four to step six. And that’s really kind of because we’re in the really heat of the market right now. And step six is why pricing your house right the first time is such a winning strategy.
I’ll tell you a little story. I shouldn’t say story, but the National Association of Realtors, to give you an idea of getting your home sold for top dollar and fast. The Association of Realtors has had a study, and they’ve had it for years, and this is nationwide. This is in any market. Now, if you have a higher market, which we have right now, that could change to the better. But on average, when you put your house on the market, in the first 45 days, 75% of the houses sell in the first 45 days. They sell within 2% or less of asking price. The houses that don’t sell in those first 45 days, 90% don’t sell at all. 10% do, but usually, on average between 6-8% less than what the asking price was.
When we’re talking about this, as far s getting top dollar, understanding this is having your house sold and having it sold quickly and getting top dollar is what you should be looking to do. That’s the first thing I want you to understand.
The second part is, is what are the side benefits of getting your house sold? I mean, we’ve talked to many, many sellers, and one of the things that … just the first one, congratulations, look at a house. I mean, really. I mean, seriously. It’s just as simple as that. You did it. You’ve done the updatings, you did the work. You got things done. Good for you.
The second thing is, you don’t feel like you’re living in a hotel. Again, I know Mark you’re familiar with real estate. When people are selling their houses, it’s kind of like they are the maid service. They are the valet service. You don’t have to worry about that anymore. You don’t have to make those beds, the dirty dishes. You don’t have to put those in the dishwasher. There’s a ring on the coffee table or whatever. You don’t have to worry about that. If you want to have cabbage and corned beef, you can make it. Okay? I hate cabbage and corned beef. Okay. I do. Do you like it?
Mark Rill: Yeah, I love it.
Bryan Vogt: Oh, gosh.
Mark Rill: You’re missing the boat.
Bryan Vogt: You know what? My mom says the same thing. And I know my mom listens everyday. I mean, every week. And I appreciate that. And she’s told me that numerous times, that I will eventually like it. She’s told me al to of great things, and she’s been right on most of those things, but corned beef and cabbage is not one of those. It saturates everything. Okay.
But anyway. But you can start living in your house, basically, is what we’re talking about. And that becomes really, really a big thing. And again, you start to dream again. I mean, now all of a sudden, you’ve got the first leg done. You’ve got offer and acceptance. And yes, there’s a few things that we’ll talk about even later on in the program to get done. But now you can start planning your future. And that’s a big thing. It’s a big relief to move forward with it, knowing that you’ve done a good job.
Also when you price it right the first time, guess what? You get buyers coming in. You go to the many versus the few. You get people coming in. You want buyers and the agents get excited about when they see pricing for the location.
Those are just some of the benefits that you get from that. We’re going to talk about what are the three things that you need to have? And there’s only three things that you need to have. There isn’t 33 things or isn’t 333 things. And I think that’s where some of the confusion is. That’s one of the reasons I put it in the book, is I wanted to make things simple and easy and understandable for people to get the top pricing done.
We’re going to talk about those top three things in the next segment. So it’s kind of a teaser, but again, there’s three things you definitely want to stay abreast of, what those three things are. In the meantime, again, the book is available. Just get the book. Go to, not .com., not .com, and get the book.
It’s again, not speaking for myself, but people who have read it, have enjoyed it. They’ve had great success. You don’t have to use me. You don’t have to worry about if somehow or another, I’m going to be tracking you. It doesn’t work that way. All we’re going to do is send it to you, it’s a paperback book. I actually sign it, which is kind of cool. I don’t know, it’s kind of cool. I get this Sharpie thing and put it on the picture of me or whatever.
So anyway. I’m not saying that’s the main reason why you should get the book, because of a signature. But it truly is my signature that I do sign every book that goes out. It’s a quick read. It’s in paperback form, so it’s just an easier, easier way to do things.
With that being said, again, don’t forget to come back for the next segment, we’re going tog I’ve you the top 3 things you can do to get top dollar, a fast sale for your home when it comes to pricing and pricing it right the first time.
You’re listening to Ready, Set, Sold with your host Bryan Vogt, we will see you very shortly,

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