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Ready Set Sold with Bryan Vogt #18-05: Kelly Etheridge: $5000 tip of the week that can save you $100,000’s of dollars

September 23, 2017

Brian Vogt: Hey, welcome back to Ready Set Sold. This is your host, Brian Vogt. We’ve been talking about staging, this program. I understand you can go to iTunes, you can go to Google Play, if you missed any part of this segment or any of the shows. They are now up online and you can take a look at them.
It’s just another service that we’re trying to get the information out to everyone who’s listening. Also, you can pick up the book, Ready, Set, Sold!: 12 Proven Steps to Sell Your House Fast and for Top Dollar in St. Louis Metro East. You can go to, not .com,, not .com and pick up your free copy.
Now, we’re going to talk about the tip of the week. This is really a big one. We’ve been talking about staging. We’re talking about all those things that get your house prepped. Understand we don’t live in a perfect world.We understand it. Hopefully, your agent does too. For sellers, we don’t live in a perfect world.
Sometimes we have that bad day that we didn’t get the lights on, that maybe not every bed was made. Maybe there was still dishes left in the sink. Maybe even the kitchen cabinets weren’t all shut. Somebody forgot those. Whatever those things are, and yes, we’ve had situations where undergarments have been left in the bedrooms and what have you.
I tell you this because one of the things that we always suggest to sellers, and I’ve had some great success with, that even though your house isn’t staged the way you want to and you have a showing, it’s best to have the showing. That’s the big tip I want to let you know. Simply, most sellers just let the listing agent know, “Hey, you know what, I had a bad day. Things got away. Kids were sick, slept in late, whatever the situation is, let them know. They can let the agents know and also the buyers know that, “Hey, you know what, they’re having a bad day.” Win-win situation, remember the buyers just want to get into your house.
You always want to make sure you’re keeping that appointment, whatever the situation is. Again, only thing you don’t want to do, you don’t want to make it a habit. You don’t make a situation because agents, good or bad, unfortunately will tell other agents that this house isn’t ready for prime time. That’s going to possibly hurt you on having more showings if you have everything in a wreck. The good news is most sellers don’t.
Also, there is a 50-50 chance that, quite frankly, the buyer going into it won’t come back. We don’t have any scientific proof of that. But just in our general work knowledge, we see that it’s not unusual that the buyer never comes back to that house, even though that might have been the first house they wanted to look at. You have those two things going for you.
The tip, again just to repeat, you want to make sure that when you have a showing, you want to hit that showing and you want to make sure the buyers come in there. Let the listing agent know what’s going on. They can transfer that information to the buyer’s agent. 99% of the time, there’s not going to be an issue. The buyer just appreciates the fact that you’re letting them come in and see the house on their timeline.
I want to thank you again, Kelly Etheridge, for being with me-
Kelly Etheridge: Glad to be.
Brian Vogt: … this week. Kelly great job.
Kelly Etheridge: Thank you. Nice to be here.
Brian Vogt: In the meantime, I want to wish everyone a fantastic weekend. Please make it a great one and a fantastic week. Until then, we will see you next Saturday. Bye-bye.

Until then, we will see you next Saturday. Bye-bye.
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